MEDIA

What are your opinions on Turkey’s geopolitical importance?

Turkey is a state founded on the Anatolian geography as a reminder of an empire. Turkey’s geographical location is located in the northern hemisphere. It is surrounded by seas on three sides and has an inner sea. It is located where Asia and Europe meet. Turkey has been always a crossroads throughout history. Its geostrategic importance is indispensable. Its geopolitical significance is based on the following elements;

• Connects Europe and Asia.
• It is located in a region closest to Europe, Asia and Africa.
• It’s three sides are surrounded by seas.
• It is at the crossing point of world economic power and energy transfer.
• Although it is located in the continents, it has straits and open seas.
• It is the strongest country of the Balkans, the Caucasus and the Middle East.
• Agriculture and livestock farming power is developing based on industry.
• It is a country with very important underground and aboveground energy raw material resources.
• As an industrialized country, it is neighboring with not industrialized countries with important energy resources.
• Turkey’s social and cultural power, is affecting also the entire world, depending on its population.

Would you evaluate Turkey’s economic potential and the macro- economic targets?

Although Turkey is one of the world’s largest developing markets with a young and growing population of 82 million, the high and chronic inflation in the past thirty years has made Turkish markets more fragile than other emerging market economies. While chronic high inflation and budget deficits were two major problems that prevent the country from using its full potential, at the beginning of 2000, the government initiated a three-year inflationary program supported by the International Monetary Fund with a Stand-by agreement. Contrary to the previous ones, this program had the necessary political support and will, and the most important feature was the way forward thinking. Other than that, the first time Turkey had launched a comprehensive program to combat such inflation. Furthermore, before the program was announced, the government had taken precautionary measures and took very serious measures in structural areas.

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There are underlying ideas and values in the corporate priorities and policies of companies. Realizing business goals often times depend these being accepted by the decision makers and other stakeholders.

These underlying ideas and values of the corporate priorities of companies have to be communicated at every opportunity to the government officials as well as stakeholders within the public sector in a clear and understandable format.

An establishment which tries to bring to life a certain policy or project cannot leave to their competitors the setting up of the agenda of the stakeholders that are effective in that specific topic. It has an obligation to be effective in regards to that specific topic and to deliver its own messages to the relevant stakeholders in an efficient and clear manner. Therefore the importance of the relationship between the private sector and public sector is speedily increasing, becoming an important part and tool of social security and health policies. Establishing a transparent type of cooperation as well as a culture of consensus within the coordination between the public and private sectors is of critical importance.

Rx Corporate Communications is a strategic business partner which takes an active role to ensure that company values are delivered at every opportunity and clearly through comprehensible messages to the decision makers as well as other social stakeholders in order to bolster feelings of positive perception and trust thus contributing towards attaining an effective solution.

Rx Corporate Communications prepares communication strategies and in partnership with its corporate client, delivers these messages to the decision makers and stakeholders in the public sector so that corporate priorities are brought to life in a manner which allows all stakeholders to mutually benefit under a setting which produces; shared wisdom based on the principles of reconciliation, delivering the correct information and honesty.

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There are approximately 6 to 8 thousand rare diseases in the world. It is estimated that 250 to 300 million people around the world and about 27-26 million people in Europe fighting against rare diseases; and 6 to 8 percent of the population in Turkey, accounting for roughly 5 million people,are affected by rare diseases.

Rare diseases and orphan drugs are a relatively unknown in comparison to other pharmaceutical areas. Orphan drugs were only recognized as a different category in the US in 1980, in Japan in 1993, in Australia in 1998 and in the EU in the 2000s. Every country offers different incentives to the orphan drug sector according to the country’s needs. For instance, Australia offers 5-year long market exclusivity to orphan drug companies whereas it is 7 years in the US and 10 years in Japan. In addition, it should be noted that the orphan drug industry is one of the most innovative, technologically advanced and promising segments in the pharmaceutical sector.

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